Drink – Beer

How About Discovery Apps?

I like the Untapped app. It focuses mind on pursuing a variety of beers and not stopping the exploration. I had it for a while but just starting to use it. In short time I begin to actively pursue variety in beer just because the tasting and drinking serves as a piece in a game board. I wish they had a good one for wine too. Must be casual as Foursquare and Untapped. It forces discovery AND can be great for merchants. These apps are very primitive but look cool. I guess someday they improve. Not?


Cheeeeeeers (Reflection)

I am catching up with my past-due reading. Somebody asked me what I was reading on my lunch break. I said Garbage! I had to explain what “forced writing” is. They have so many pages to fill and get somebody to write so many pages! Daaaa. I also added I scan the stuff. The truth is I think the editor lady for Cheers is intelligent. I like BIN magazine editor even better. She is sexy and I have convinced myself overtime that she actually does write “from the editor.” She dresses right too. If was not for her, I would read none of them (scan the articles). I don’t even get Sante any more. Think went online.



Pilsner never was my beer but can be quite good if well-made. Then who cares for my opinion if I don’t prefer Pilsner? Here is a tasting for you.


Join us tomorrow night for a Pilsner battle royal. We will taste six domestic pilsners (don’t worry all craft brews) and crown a Jug Shop champion. We recently held a blind tasting with a few media and beer industry folk and we know what they chose. Let’s see what you all love.

Eric Cripe
Jug Shop Beer and Spirits Manager
Certified Cicerone


Domestic Pilsner Smack Down
The Jug Shop Tasting Bar
Friday, April 2nd
$5 per person

*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.

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Free Study Resources for Certified Beer Server (Training)


This sounds like a great learning opportunity for restaurant waitstaff……..And will help with wine sales indirectly…………..


Updated Free Study Resources for
Certified Beer Server on cicerone.org

Those interested in pursuing the Certified Beer Server certification can find much of the knowledge they need available free of charge through our website at www.cicerone.org. And as of March 27th, we have revised and updated the CBS Study resource.

To prep for the Certified Beer Server Exam, you should consult two key resources:

1) the Novice Syllabus

2) the CBS Study guide

Both can be found on www.cicerone.org — but only when you are logged in as a registered user of the site.

Here’s how to find what you need:

Go to: http://www.cicerone.org (<= You can click this link!)

Use the Login form on the left side of the page to log in to the site.

Once you are logged in, you will see the “User” menu in the left column
below the “Resources” menu.

On the “User” menu, select “CBS Study”: on this page, you’ll find a link to the
Novice Syllabus as well as more than 2 dozen links to informative websites
that detail proper beer service, beer styles, tasting information and
introductions to brewing process and ingredients. Study these pages and
you’ll be well on your way to passing the Certified Beer Server exam.

When you are ready to register for the exam itself, go to http://cicerone.coursewebs.com and click on “Course Catalog – Click Here to Enroll” The site that hosts the exam is an independent testing service that is not connected to our main website, so just remember that you will have to register again on the exam site.

*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.

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Quick reminder of our amazing tasting lineup this weekend. Remember that the Friday night tasting goes on sale at 9AM on Friday morning and sales are limited to five tickets per person on a first come first serve basis. These tickets are available for in store purchase only. NO REFUNDS. This event will sell out and we are trying to make it as fare as possible for our regular patrons.

Saturday, February 13th, 3:30pm to 6:00pm
$25 per person

The Jug Shop Tasting Bar

Russian River Brewing
Friday, February 12th
$25 per person

Craft Beer in Can
Saturday, February 13th
$15 per person


Follow The Jug Shop on Twitter! Visit Twitter.com/jugshop

Find us on Facebook! We’d really dig it.


*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.

When Will Giant Beer Bottles Enter Our Celebrations? (Reflection #22)


I read a funny article about a British restaurant which is stuck with the last of three 12 liter bottle of beers that sell for 700lbs. The owner claims the first two bottles sold easily but the last one will not move. That reminds me of a 6 liter bottle of Chateau DeCam (spelling? yes you are right. my wifi is not working now.) that we had for sale at $6000 at one restaurant I worked at. That bottle finally disappeared after one and half years and I never noticed its absence till I ran into the person who had drank it for his wedding party. The very large bottles were originally designed for celebrations or ageing of the beverage. Wine does age better in magnums than it does in 750ml bottles and that is a fact. The bottles can get bigger but the reason is more of an occasion to open the bottle than intrinsic value. Champagne bottles espcially are known to get bigger and bigger but even those are not real bottles. A huge bottle is filled by opening small bottles and made specifically for an occasion. This covers most of the history of larger beverage bottles. Why make beer in huge bottles? I have never thought about it. Americans drink beer as the primary beverage but that is mindless drinking. The most generic product is drank the most. Quality and variety are new concepts for the overall population. Larger size beer bottles are becoming popular mostly because of the popularity of imports that already can arrive in larger size bottles. I have never seen a real life huge beer bottle locally. Is there room in American dining and celebration for huge beer bottles? Will they serve a purpose as giant sweet, dry and sparkling wines do in celebrations? I don’t know but suspect they may become marketable at some point because the beer market has been changing and consumers are willing to pay extra for unique beer that is high in quality. Can the giant beer bottles find a place in birthdays, keg parties and other celebrations?

*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.

What Else is the American Consumer Doing to Save Besides Shopping to Drink at Home? (Reflection #10)


The economic downturn has had a lasting effect on how Americans consume alcohol and may hint at what the future holds. A recent study shows the number of overall beverage retailers has declined by 3000, since September 2008, but the number of off-premises beer and wine sellers has increased 2600 and 3000 respectively. What could be behind this trend? One obvious reason is economy. Beer and wine cost a great deal more sold at establishments but can be consumed for much less if bought at a retailer and taken home. This has always been an option but since consumers are more cautious, it also shows a strong preference. What else could be going on that may have long term effect? The economy is not expected to recover though seems healthier. Some attribute the mild recovery to the fact that the public have got used to the weak economy and also the lack of more bad economic news. But does this mean the good economy has returned? The answer I have read is the economy is still what it has been for the past year. Wine business has not been for a year but beer always does well because it is the choice American beverage. Americans drink beer. Wine is a luxury and not a beverage. The bad economy obviously changes the attitude of the consumers but a product with genuine customers, such as beer, as survive the hard times well. What else is the American consumer doing because of the poor economy that may affect the industries in the near and far future? Shopping to drink at home is one. What else?

*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.