I am catching up with my past-due reading. Somebody asked me what I was reading on my lunch break. I said Garbage! I had to explain what “forced writing” is. They have so many pages to fill and get somebody to write so many pages! Daaaa. I also added I scan the stuff. The truth is I think the editor lady for Cheers is intelligent. I like BIN magazine editor even better. She is sexy and I have convinced myself overtime that she actually does write “from the editor.” She dresses right too. If was not for her, I would read none of them (scan the articles). I don’t even get Sante any more. Think went online.
I read another great article today. I think the idea of alcohol being beneficial or harmful to one’s health has been under discussion for a long time. What has become a new trend is whether or not heavy drinking brings the desired health benefits or moderate drinking. The research I read about today claims heavy drinking ( a whole bottle of wine daily ) is most beneficial for one’s health compared to moderate drinking. Popular culture claims heavy drinking is a bad idea for the damage it does to the body and this article does not deny that. What is interesting for me is that at least two to three times a year a new research comes out that claims the opposite end of the spectrum on this idea. I have become bored and irritated with every new research that is published. What bothers me more is I did go to graduate school and know a little more than most people about qualitative and quantitative research. Research says something is or is not may carry a great deal of weight for the public but has very little credibility with me. I am starting to be curious if such research may be doctored or receive some help behind the screen. They are interesting because they are controversial but how credible they are is questionable. I am beginning to have more and more details by reading the results of each research and things make less and less sense. I have to admit I like to have such detailed (results of each research) to bring up making me look smart but I am not sure which one is worth believing in the real world. For now, drinking very heavily is very good for your health but I don’t think anyone should follow this advice because the next research publication will probably say even little drinking is harmful for your health.
I read a funny article about a British restaurant which is stuck with the last of three 12 liter bottle of beers that sell for 700lbs. The owner claims the first two bottles sold easily but the last one will not move. That reminds me of a 6 liter bottle of Chateau DeCam (spelling? yes you are right. my wifi is not working now.) that we had for sale at $6000 at one restaurant I worked at. That bottle finally disappeared after one and half years and I never noticed its absence till I ran into the person who had drank it for his wedding party. The very large bottles were originally designed for celebrations or ageing of the beverage. Wine does age better in magnums than it does in 750ml bottles and that is a fact. The bottles can get bigger but the reason is more of an occasion to open the bottle than intrinsic value. Champagne bottles espcially are known to get bigger and bigger but even those are not real bottles. A huge bottle is filled by opening small bottles and made specifically for an occasion. This covers most of the history of larger beverage bottles. Why make beer in huge bottles? I have never thought about it. Americans drink beer as the primary beverage but that is mindless drinking. The most generic product is drank the most. Quality and variety are new concepts for the overall population. Larger size beer bottles are becoming popular mostly because of the popularity of imports that already can arrive in larger size bottles. I have never seen a real life huge beer bottle locally. Is there room in American dining and celebration for huge beer bottles? Will they serve a purpose as giant sweet, dry and sparkling wines do in celebrations? I don’t know but suspect they may become marketable at some point because the beer market has been changing and consumers are willing to pay extra for unique beer that is high in quality. Can the giant beer bottles find a place in birthdays, keg parties and other celebrations?
I thought this article was about making Russians drink more beer and stay away from Vodka but it was not. Alcohol is a great source of revenue and stays around everywhere generation after generation. Small amounts are good for health and the rest is history. I know Vodka is a problem in Russia and beer probably is another area. Some cultures prefer a type of alcoholic drink. US is a beer nation. Europe drinks wine and so on. A switch to a beverage that is not culturally recognized can help reduce consumption if the original beverage can be controlled. Russians drink vodka as part of their culture and not as a source of pure alcohol. If vodka becomes scarce, expensive or hard-to-get, another beverage will take the place for some drinkers. It will be very hard to drink 18 liters of alcohol by consuming beer. I don’t know if it will work for the Russian problem but taxes help sell specific products.
FRANKFURT – Vodka may be the drink of choice for most Russians, but Moscow is focusing on beer in its attempt to clamp down on rampant alcoholism, a major cause of the country’s social ills.
A draft bill under consideration in the Russian parliament proposes a dramatic increase in taxes on beer, provoking an outcry from the mostly foreign-owned brewing industry whose profits are bound to be hurt by the measures.
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When the wine glasses without stems first came out a few years ago, everyone was excited. Finally, a way to get back at the establishment. Individuality rules. The glasses are so cool. The fact remained the stems had a good purpose. They keep the hand temperature away from the contents of the glass. They were not just ornamental. Now, taking the handles away in a coffee mug can be a good idea because of the same effect. The temperature of the hand and the contents will mix.
Although temperatures in our part of the world haven’t dipped too low yet, we know that soon it will be brisk and chilly in the mornings. Our daily cup of coffee will be for warmth as much as for caffeine, and we love to fold our hands around a hot steaming mug for as long as possible. Here are a few mugs we love that don’t have handles to get between us and oour hot cup of coffee.
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I agree that this is probably a great marketing ploy and even if they don’t make a big deal, once the public are used to Brazilian Rum and drinks of, the local name will kick in by itself. It is actually better for marketing purposes to make it easy to order the stuff. Once it is accepted behind the bar, you can call it whatever you want and the public will go for it. They are used to name changes and labels.
I have to make another point, however. Many spirits are, in fact, the same thing with slight differences. Grappa, Cognac, Armagnac, for example, are all brandies. You can call them Italian brandy, Expensive French Brandy and Local French Brandy.
The majority of spirits, worldwide, are made from some junk that is widely available locally. Vodka is not a cool and classy spirit by nature. The worst potatos, and what not, that were damaged, rotten, stepped-on and worse ended up in the process. They don’t put it through charcoal because they are so high class. They had to get the filth out of color, taste and smell. Tequila is made from Cactus. They literally went in the desert and found the only thing around they could beat alcohol out of. That is the history of it. Grappa is made from stems, seeds, skin and junk of grapes left after wine making. After wine is made, by law, this junk has to be turned over to distilleries. There is plenty to make booze from and get drunk. You can go on to the French. The Cognac and Armagnac grape of St. Emilion (among God knows how many names) is best to remembered as fit to be “banned.” It is a high yield, high acid grape making embarassing wines.
The THIRD MOST CONSUMED BEVERAGE in the world won’t cut it as status. It just speaks of what it is made of and who drinks it.
Brazilian Rum is not a bad name.
Leblon Cachaca is organizing a march this evening through North Beach to protest what it sees as the discriminatory labeling rules of the US Government.
Aug 28 2009 6:32AM
WEST VIEW, Pa. (AP) A suburban Pittsburgh bartender is calling it quits after more than 70 years.
Angelo Cammarata served his first beer minutes after Prohibition ended in 1933, a 10-cent bottle of Fort Pitt at his father’s grocery store.
Ever since, except for a 30-month hitch during World War II, the son of Italian immigrants has been tending bar and serving drinks.
Guinness World Records dubbed him the longest-serving bartender a decade ago, and he’s earned induction into Jim Beam’s Bartender Hall of Fame and numerous other honors.
Now 95, it’s time for last call. He’s selling the two-room bar he operates with sons John and Frank.
As soon as the sale goes through, sometime in the next couple weeks, they’ll throw a final party, and he’ll move on to doing chores at home and taking care of his 92-year-old wife.
Cammarata says he has no regrets.