How To Handle “Wine” Properly


I was going to take a nap on this long bus ride but did not feel that tired. How is the state of things? I have another blog for keeping my insights on what is going on but sometimes things cross over and this may be one incident. I am getting started again and a lot of things are unclear. I am in a way so glad I have come across so many phony and fake people also known as professionals in my lifetime. Wine field especially. A young field hence so many fakes? I really don’t know. I really don’t care. Nobody does. Nobody takes things seriously enough to think beyond basics. Fake is all there is? And what is wrong with that? These industries besides chain and fast food don’t believe in depth in a timeless manner. A short or long period of time and what it takes to make money during this time are all most in these businesses especially restaurants are interested in. Wine retail is a lot better and as I said the more organized folk like chain and fast food are most interested in depth. Short term operations could care less about what is “really” going on so they can stay in business a decade or multiple decades from now. They like money. They like the lifestyle. They like the pace and then find something else to do. More than a handful also are in it because is a great front for handling dirty money, etc but we pretend they don’t exist. The current industry has a lot of money invested in what they do but also are in development heavily hence very speculative. Napa as heaven of California wine? The damn place is so HOT since previous decades one wonders what is the future? These guys don’t care. Their experiments have done well and everything “looks good” so can sell and move on anytime unlike the more organized folk like those chain people that have reached the frontiers and cannot expand more but can do better by doing a better job and depth means a lot to them. That is the reason why I am not enthusiastic about returning to wine “business.” I am excited about wine and wine as an industry but not wine “business.” A few are legitimate people but the rest are short timers who see things that “look good” for now and are in them. I think that is where my interest will be. Once I finish my reviews and start banging my head against bottles, I like to be where the bottles disappear. They come from places near and far and eventually are used somewhere. That is where I like to be. That is the destination. I find it more interesting to be where wine is tasted and drank than where it is sold as food or luxury to guests. The latter is not about wine and its culture. And I like to spend time bottle by bottle not same bottles over and over again or a line of bottles with no end in sight as the main event. I like to get to know wine even if is 4 oz from a bottle on an individual basis and leave thinking I have pondered as much as I cared over something of value not just passed by it or surveyed it. That sounds best for me. I don’t know about others. Wine means different things to different people. Worship it so can sell it more and at higher costs is the culture of wine “business.” I don’t think so. 13 Jan 2014 6:19 pm Hayward, California

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