January 1st 2014


I am going to concentrate on a backward approach. Wine Advice (that means the person who advised me and talks to others who discuss blah blah) says I write plenty to get back in. They do have a valid point. I learned about wine through specific wine bottles then ended up in studies which are hard and general in nature. The next step is same again and I need to make friends with many wine bottles to cover the whole spectrum. That is a difficult approach but necessary and what is meant by wine writing first. Wine experts are now identified differently. As one progresses through this field one comes across many. They all speak the same language and more or less same things but careful systems make us deal with them properly. It is like living in a community. We come across many people and all of them pass as “people” but we know by cultural learning who is who and what is what. We avoid. We approach and so on. Culture teaches us how to choose. Wine people are similar. Everyone talks of wine and has their angle on wine. Most need to be banned from discussing wine. Culture teaches us that. Dealing with them leads to losses. Many sell wine. Many write on wine. Most drink or serve wine. They need care in handling. Their angles on wine and industry are very incomplete if not destructive. Avoiding them is the rule. A few and a very few of those few know what they talk about. They naturally avoid you and all the rest. That is not a bad thing. The time has come once again to go through the field and one comes across so many “people” who are known collectively as “wine people” and most have this introductory line of “I have been in wine business for X number of years and….” and “I have been in restaurant business for X number of years and ….” These are the people to avoid the most. They think they are authorities. They have the worst and most biased and possibly most erroneous ideas of the field and don’t you dare have an alternate view as they told X number of years right in their opinions. We need avoid them. And personally, I have to deal with another group in my quest. The so-called knowledge people who have some education or a lot, have some name or drag a celebrity of the field as being part in their work and are equally a problem. The higher folks have a good name for them. They are called “professional wine drinkers.” These folks have had enough background to be in the field at a higher than casual or tenure point and cannot be pushed off their step but their primary knowledge and ability lies in “drinking” a lot of wines and throwing labels, names, vintages, tastes and stories out at audience as their “knowledge” you cannot argue with unless you also drink their same and then can battle them. It sounds like there are not many left in the field. I guess that is why most “wine people” fit the nickname “doushbags” so aptly. We don’t have an industry in spite of what we are told. I have told people and I have been told by higher folks what the hell I am talking about. Experience will prove they are right. Food, wine, liquor, hospitality and the rest at least on the West Coast are just businesses. They market themselves and persons as many things but all in all are just that. They don’t have a deeper foundation of common principles and organization making them an industry. That means some level of regulation which fights easy dollars and let’s face it at least the restaurant part of this great “industry” (don’t forget great! That is a needed adjective in wine and food writing or upset some) many illegal activities are housed inside “restaurant biz” fronts and the existence of an industry structure would create serious conflicts with their “business” activities hence we promote “industry” but lack one. That is still the state of a lot of things on the West Coast. Who cares? We do so we avoid them. We need to look for and spend time with “good” parts of the food, wine, liquor and hospitality industry. That does not mean promoting them blindly but there are many “good” and “notable” things out there. The bads outnumber the “goods” by too many hence waste of time unless we are criminologists. The future needs more of “good” of this whatever we call “the industry.” Let’s stick to that in our path of visits, exploration and findings. 1 Jan 2013 12:05 pm San Leandro, California

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s