Are Children Really the Next Great Dining Niche? (Reflection #16)


 

Here is another fad for the media. Business is bad and any remedy looks good. What can a restaurant do to have higher sales that is not already doing? How about finding new customers? The real question is will this campaign to get more kids with parents as customers work? Kids have always been part of the dining experience and frankly know as much as the adults do about good food. Kids items cost very little so restaurants cannot bank on it and kids are disruptive and hard to handle for the staff. Many of the fine restaurants that look great externally will do anything to get rid of them. They will lose business by having too many kids around. This also reminds me of how Hollywood could make no sales from movies a few decades ago until they discovered a new market: The Teenagers. The kids had all summer off and would watch the same movies more than once and so on. I suppose the teenagers are also great at critiquing motion pictures. This is a great fad because times are hard. As soon as business picks up, the kids will be pushed out so fast in favor of an adult who buys a bottle of wine or expensive entree and TIPS good. Parents with kids tip horrible if you know restaurant business.

*This post belongs to this week’s edition of Wine by Cush Magazine blog and published early in World of Cush also.

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