The Return to All American Standards (Part Five): What is the Future? (Essay #11)


Every country uses sets of standards in its operations at all levels. Many standards have been matched and identified as international. They are shared by various countries for obvious benefits. US is a very large industrial country that has always distanced itself from anything international. America’s foreign policy for decades was “isolationist.” America wanted not to be involved or have anything to do with the rest of the world politically. America has operated as a separate universe since its inception. Too many things are unique to America and known as only American or sometimes All American. Some are deemed important enough to have national importance and one phrase used to identify these is “All American.” All American is a label, a trademark, and an insignia. Many standards in use are made for America only and labeled as All American. The important fact that some national standards are made domestically and not used anywhere else in the world should bring to question who makes the American standards?

Standards make America what it is. We are still not on the Metric system and what is the reason? The best honest answer is competition. Metric system means the factories overseas can make goods for their markets that are as easily exported to America. Metric is not an All American standard. Whatever maybe wrong with our measurement system is okay as long it functions as All American. Does objectivity have anything to do with it? Objective standards are made to benefit many if not everyone. One important point about All American standards is they are not “objective.” All American standards are made to benefit some but not necessarily everyone. Whoever sets these standards runs the country in many ways and can also benefit. The second important fact about American standards is once they are identified as All American they are deemed sacred and not open to question or change by anyone except the important people of America. The elite own America. 89% of America is owned by 5% of the population. Hundreds of millions live in America but only a few million count as people. The remainder are just within its borders and think they are Americans with some rights. The elite minority runs America for its own benefit and the public is allowed to believe whatever they want as long as not interfering. The elite had full control of American standards until Information Revolution when some control was shared with the public and a new lifestyle for Americans was the outcome. Today, the economy has taken a downturn and the public influence is weakening raising the question is the elite taking full control of American lifestyle once again?

It is important, for our purposes, to know how American corporation operates and how the elite benefits. After World War Two the US corporations were getting too large and US military taught them a system of administration. This system puts a few people at the top of a hierarchy and many below. The top people have all the power and privileges. They make the decisions and send their orders to lower levels as commands. This function did not change until the Information Revolution. Personal computers became popular at this time and information flew through Internet. The speed of travel for the information increased and a New Economy was born. Information arrived and left quickly. Decisions were made faster. Big companies had huge hierarchies that were slow. They took a long time to make decisions. However, the smaller companies of little or no hierarchy could respond to the market fast. The big corporations began to lose business. The corporations invented a new concept to fight the competition after Information Revolution: “Empowerment” was a new way of doing business. The grunts, at the lowest levels of the hierarchy, were given power to make small decisions thus responding to the market changes effectively. Empowerment worked well but soon crossed over to outside of corporations. Public began to make decisions on their own, as grunts did, rather than waiting for the corporations to “tell” them how to shop and how to live. This lifestyle lasted over two decades until November 2008 when the market took a downturn. Business slowed down and so did public spending. Elite still own 89% of America and can change their positions to benefit from this change. The chances are high they are. Empowerment helped the elite remain rich. The world needed a system that worked in the New Economy and they invented “empowerment.” Today the economy has taken a turn for the worse. The elite are once again at a loss and this time empowerment is part of the problem. They aim to “fix” and maintain their status. One way may be to target and change the “independent” standards of Information Age that are not benefiting them today.

Corporations used to “tell” the public how to live and do things, until the Information Revolution, when the public found ways of making decisions without being told. Internet provided much information to this end. Restaurants are one industry affected by public decisions directly. Elite own many food establishments. Advertising and media have been “telling” the public where to spend food money for decades and the elite have been doing well. One standard used in influencing public has been the reviewing of the establishments. Travel guide books were the original standard. They were written for everyone and rated only the better business which mostly were owned by the rich. Zagat started a new generation of review guide books written by public reviews. The better restaurants were still the only ones reviewed. Information Age brought online reviewing to life. These reviews were written by the public, without censors, and rated all businesses both good and bad: The elite businesses could get hurt by the reviews. Online reviewing became the “independent” standard for making shopping decisions. The rich managed to control some of the reviews through PR firms but “independence” is still an issue. Most of the mentioned standards are under elite control now and the elite businesses benefit but could want more.

The next group were “independent” reviewers working for newspapers or by themselves. Elite-owned media began attacks in 2009 on very high status reviewers such as Robert Parker and regional food writers in San Francisco and New York. Robert Parker was shortly after lowered in media ratings to being not the foremost influential person in public shopping decisions for wine. The newspapers had to adjust to the concept of “unveiled” restaurant reviews. Anonymity gave too much power to the “independent” reviewers while “unveiled” marked them for pressure and prevention. The “independent” were standards that gained power after the Information Revolution. The high status reviewers also set the reviewing standard for the smaller reviewers. They served well during the past 20 years but no longer respond well to the needs of the elite. The consumer spending is lower and money needs direction to maintain elite income. These “independents” don’t respond well to the political and the economic needs of the elite. A solution could have been to remove them but public have been using them for decades and probably would not “listen” to elite media “telling” them how to shop and live once again. A better solution is by “controlling” the “independents.” Enough pressure helps keep them working as the elite would like and the altering of the standards fulfills this end.

All of the mentioned standards were “fixed” effectively and serve the elite much better today. They are however only a few of what standard has become commonplace during the Information Age era. Many new standards exist that the elite could do without. They could be removed, if possible, controlled or replaced with an All American version. That is what America needs to watch for today. The elite have owned America forever. They have invented and influenced many All American standards for their own benefits. They invented “consumerism” to bring them more profits while making the public dependent on the elite businesses. They invented “customer service” to control the flow of public money into their businesses. They invented “empowerment” to keep the competition away from their formerly monopolizing businesses. They make standards as they wish to control their interests and the most biased standards are marked as All American not subject to question or alternation by the general public. Today the economy has taken a downturn and the elite are on the move to maintain income and status. A most likely solution is the return to the All American standards. Elite did very well before the Information Revolution relying on the All American. The elite won’t hesitate to take everything away from Americans and control all standards once again if possible. Many should agree the elite need to be watched closely and prevented from taking America back to the GOOD OLD DAYS. The rich may not fight openly a public resistance to the return but will seek alternatives to maintain the high income and remain the 5% rulers. They still own 89% of America.

And what do you think? Do you believe the elite exist as a ruling class or share ordinary American belief that rich are just rich and maybe even good people? Do you believe life is so complex it is not worth thinking and figuring out? Do you think we should just be good Americans and go about our business while television will show us how the world turns and what we need to know and do? Do you believe you have any responsibility to watch for developments that may lower or higher the quality of your life or prefer ignorance? What is the future of America to you? You have to do your own thinking. The return to All American standards is not solely about one industry. It is about America, in general, as a period ends and another begins. It is about life, in general, but also what we do about it. American standards have changed for the past two decades in the best interest of the public and changed life in America in many ways. American standards can and may change again at turning points, such as the aftermath of November 2008, and this change may not be in our best interest unless we do our part. What else can the rich do at such turning point to change American life for their own benefit besides meddling with standards?


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