The Return to All American Standards (Part Four): The Threat of Objective Standards and Elite Response (Essay #10)


America is owned by a small minority who are rich, affluent, powerful and known as the elite. They exist but are not recognized as superior as they are in other countries. The social structure supposedly has no classes and they may be rich but we are all equal. They own most of what makes America and the people who live in this country are subject to what the rich can influence whether the public are aware or not. The high school education in America has been a system for shaping the type of people American elite would like inhabiting this country. The elite send their kids to separate schools and the remainder of the Americans attend different high schools that have enough in common to make one type of person known as an ordinary American. American public schools produce the human beings that live in our society and whoever controls this domain has power over part of American society. Many have historically the battle of what kind of human being this ordinary person is: Religions, science, government, and the humanists. The list goes on. The winners have been the rich. They won the contest on who decides what an average American is. What is he like? How does he live? What does he do? How does he think? And important enough is how does he work?

One important area of life in America is labor. Some may say labor is the most American activity in US. Many Americans define their lives by their jobs, and what relates to it. The largest museum in US -the Smithsonian- is the legacy of skilled laborers. Hardly anything is more valued than work as a definition and purpose of life for Americans. What determines what Americans can do as work? The high school is the standard used. The elite-owned industries need cheap labor so American high school is designed to produce cheap labor by tens of millions. If the educational standard was not fake they would not become cheap labor. The average American could acquire some skills and would advance in job training and education not to become cheap labor. The high school standard, however, does make them into cheap labor made to live and work in America as the “boss” wants. The elite have controlled the American society by controlling the education and training, at secondary education and vocational levels, before and after the Information Revolution and questions can be raised of possible moves to abandon the few not All American standards, adopted during the Information Revolution, and return to the good All American standards in near future.

A typical American high school graduate has no skills. He is perfect for the American business to hire, train and put to work. He or she is cheap, easy to manage, and easy to get rid of. He can be trained as the “boss” fits. A very important element in this work life is the concept of “bad habits.” American worker faces a challenge of having or acquiring “bad habits.” An entry worker is cheap, has no skills and no “bad habits.” Bad habits are acquired by previous training, education, work experience and similar factors. A good hire has no “bad habits,” as defined, and is trained as “boss” sees fit and put to work. Eventually, this person acquires “bad habits” which usually means he becomes expensive by way of seniority or skill. He or she is not fit and needs to be removed. A person who has “bad habits” has no place in that field and has to find another field. This is one American standard created by the elite to run business as cheap as possible. This system maintains a pool of cheap laborers to be replaced when violate the cheap criterion.

Americans are deemed untrainable. The usual evidence given is of how they enter society from high school without skills and abilities because “they are Americans and no good.” The “boss” does them a favor by hiring them and training them until they turn bad again. The “boss” claims an experienced person from same industry, who costs more, has “bad habits” and cannot be retrained to be a good worker. The best for this person is to move on to another field (industry) and begin as entry level worker. He or she is unskilled and cheap once again but also has no “bad habits” for that field until acquires them by becoming skilled or gaining seniority. Then the removal and transfer process starts. This is work life for millions of Americans who are no part of a union that values skilled labor and seniority or some other protective institution. The American workers are easy to acquire, easy to use and easy to discard. They are cheap labor to hire and fire at will. The high school is where these individuals are made. They can become people in any other country if they attended foreign secondary schools but become average Americans by attending American high schools. They are made for cheap labor pools needed by the elite who own everything.

Historically, many different people have lived in America and everyone is “told” we are equal and no social class system exists. However, in reality, everyone has been treated like dirt unless one was rich. The rich owned the American system they were not treated as dirt. The rest, regardless of differences, were treated as dirt. Ordinary Americans were told they were okay and another class was being treated worse and so on. Hospitality, food and beverage industry is one area this social attitude was most evident. The rich did get treated well as human beings but the rest of Americans were treated as dirt. Customer service did not exist, in America, until a decade before Information Revolution! America had no genuine concept of a customer counting as a human being! This was the way of life until the 1980s when a great discovery was made in America: Money began to lessen and each person counted in sales figures. A new philosophy had to be created to ensure business survival and success. The concept of customer service was born. A “customer” now existed as a person. Rich were not the only people who counted as people and had rights. The number of spenders were fixed and they were now valued. The elite-owned media made such a huge deal about the new thing: CUSTOMER IS ALWAYS RIGHT. CUSTOMER IS KING. This was a change made so American business can continue to earn profits. The elite had decided a new All American standard was needed. Nobodies were now treated as people – customers – and American business could continue to make large profits. Millions are still alive ,and not even old in age, bearing witness to how American public were treated, as dirt, by the elite-owned businesses simply for being customers in need of products and services and not being rich. When Henry Ford doubled the salaries of Ford automobile company, he invented “consumerism.” This was not done to help anyone. The Ford employees now could afford to buy Ford cars thus enlarging the market for Ford. Customers did not count as anything but dirt. They only were invented to serve the rich. Decades later, the elite, invented “customer service” to serve themselves again. This invention was also a big change in the hospitality, food and beverage industry though nobody would admit ever being treated or treating “guests” as less than human ever.

Hospitality, food and beverage industry has been an American industry for centuries. The number of workers have increased but standards have hardly changed much. The level of skill and training needed to join this industry is one of the least. This was an All American industry until the Information Revolution changed everything. America became more and more exposed to systems of other countries. The Information Revolution brought countries and cultures together and overlaps appeared. Many original parts of lifestyles and cultures of a country became permanent in another. American culture exists in permanent form in many countries as part of that country and culture. Likewise, America, as a country that isolated itself and shunned everything foreign, acquired a good deal of import culture and kept them as permanent parts of American culture and lifestyle. The younger generation of Americans (Generation Y) have a hard time believing only 20 years ago nobody except the elite would know of fine food, fine wine and customs of other cultures as part of American life. Ordinary Americans only knew what big business “told” them. What they knew beyond this knowledge was so little one can say Americans knew nothing. Ignorance was bliss. That was the way of life. Information flew from top to bottom and was strictly controlled. Non-mainstream information was un-American. America was great and anything All American was great. Information Revolution changed this for past two decades and possibly the future. People began to know about MANY things of the world without the elite interference. The elite attempted to control this flow by “overloading the information flow” so the public become lost and give up the search but the effort failed. The average Americans adopted a new lifestyle of living in America and using information arriving from a chaotic realm of mixed information known as cyber space. They made a new life not by listening to the elite “telling them” how to be All American but by finding what they valued and liked from anywhere and making them part of their lives.

The elite used to determine standards and labeling them All American not to be questioned or changed by anyone. The patriotic seal would protect their designs. The All American standards were wrapped in US flag and everyone was “told” they were All American and somehow sacred and beyond questions. This practice continued until the Information Revolution. The elite dictated to Americans what to eat, what to wear, where to live and so on until the Information Revolution. At this point, the public began to acquire all kinds of ideas and new ways from everywhere in the world. They were no longer controlled by the elite in how to live their lives. The American public began dressing differently, vacationing anywhere, shopping as they want and also preferring whatever cuisine they liked. Exotic cuisines began to pop up everywhere in contrast to the chain restaurants owned and run by the elite. Small to very fancy independent restaurants with just about any cuisine became commonplace. The rich could not dictate to the public how to live and the public basically went every direction possible not listening to corporate America. This became the norm for the 90s and the first decade of the 21st century. Wine was one of the new discoveries. Fancy French restaurants were not the only place to experience exquisite wines anymore. Also mom and pop Italian restaurants with cheap Chianti were not the norm for Italian wines anymore. The garbage that was exported by Italian and Germans to US, while they drank their own good wines, was slowly replaced by better and better of their wines. The market had changed. Americans could choose the better of whatever they wished and not what they were “told.” The quality had to get better with no end in sight. The public began to learn and public opinion became a strong part of the industry.

The food establishments also had to adapt to the new. The staff had to become more professional. The standards for all establishments, except (the elite-owned) chains, took turn for more sophisticated ones. And many world class standards had to be imported. The new industry required trained and knowledgeable staff who did not exist. Everyone began some system of training, on their own, and this is the chaotic restaurant system we still have in America. Independent American businesses and restaurants basically do whatever they want. They also make up things as they go. They adopt new things and modify others and they systematically abuse standards. One industry response has been to use established objective standards from other countries. US has none in some new fields. UK standards have become more and more common in hospitality. Today US has many Master Sommeliers and Masters of Wine. A country of 400 million may need more than a 100 professionals in each category to serve but as experts they set the objective standards where too many experts can ruin the standard making. The lower level professionals, however, come in huge numbers. The industry has millions in some areas. Millions of people work in hospitality industries and except for the large hotel chains, the responsible restaurant groups and the culinary school graduates, millions of these millions have little (if any) food knowledge. No established universal standard for food, cooking knowledge and service is utilized. Service is a very touchy area and varies greatly by establishments but can be standardized for the sake of industry’s health.

Wine is a category that brings the most profit in many independent restaurants and has as big a following of guests as most cuisines do. Wine is a source of enormous potential. However, the certifications for wine are usually worthless unless at advanced levels. Wine work requires substantial knowledge and experience to be effective. A partial knowledge of some area of wine field or deep experience in only some wines will not work as the same thing does for beers and spirits. Beers and spirits have always been sold in dominant categories. An establishment usually sells mostly a few beers and a few spirits in large quantities and the staff can become knowledge in the few preferred items. Even if standards are developed or objective existing ones are used, the trends will probably remain the same for beer and spirits. Attempts have been made to develop objective wine standards for training more staff. A good example is changing the introductory course of Court of Master Sommelier into a Certified Sommelier program. However, these standards have worked no better than the fake All American standards. As an example, we can look at this certification. A UK certificate has been imported because no American one exists. The certificate has been modified to train more staff adequately and still does not work. If it does work, the entire industry will be affected but the rich may not approve. They would want to make their own wine training and standards with All American packaging for protection against the foreign ones. They would attempt to discard objective standards and return to the ones they make for control. A big drawback, for the elite, of a well-trained work force is explained below also. Objective standards serve to ruin the All American system that serves the rich.

A sommelier, by definition, is an expert. The mentioned program is the most accessible wine credential without years of study and has some potential. However, a graduate can be as useless a professional as a graduate of similar programs can be. A sommelier is to be trusted with the creation of a wine program, the purchase of possibly millions of dollars in wines, the training of several dozen staff each year and the sales of sizeable quantities of wine. Any business owner who allows a Certified Sommelier to make a wine list or do any of the the others is either crazy or very desperate. This industry attempt to create accessible wine standard has been very positive but poor. The idea, however, may work. A similar objective standard that works can be effective. I was told by a highly recognized master sommelier that if a Certified Sommelier was to be called a Certified Wine Steward the program could make an impact. Nobody expects a generic wine steward to manage a wine program, or took whole responsibility for 7 digits of inventory. But one can trust dozens of Certified Wine Stewards to run around the restaurant serving wine and helping guests with wine decisions. I totally agree with him. A simple name change makes a dyfunctional but objective credential into a very valuable one by redefining its function. This level of education and knowledge is enough for tens of thousands (if not hundreds of thousands) of typical servers to be honestly competent at “serving wine.” They can in time advance to higher levels of knowledge and skill. For the near future, what industry really needs now is plenty of bodies who can do the jobs well. This possibility of training shows how an objective, non-all American standard can gear up the industry to function better. We will see later why the rich may not like this and try to go back to their All American system. The newly developed and imported standards have great potential for developing and building the industry. They are not influenced by the rich for their interests. They are influenced by market forces and objective measurement for the sake of a healthy industry which benefits America.

The objective standards are being imported for the most part because the fields are new in the US and similar standards are also being developed locally with objectivity in mind. Culinary and service are still areas that need attention because they have such tremendous potential and have been taken for granted indefinitely. Information Revolution has brought us this far and not only we have so many diverse things from everywhere in the world but we also have new standards to succeed at adopting them. What about the elite classes? These new improvements may benefit the 95% of Americans who own only 11% of America but if the rich are not making as much money as they wish will they turn a blind eye to what may cause them their shortages? Will they let the new objective standards stand or will they try the All American approach to create “suitable” standards of All American origin. They created the All American high school system to provide their businesses with the kind of workers they want. They invented the non-existing customer class to shop their businesses. They invented the customer service philosophy to continue having paying customers at their businesses. The ordinary Americans may think what they want but they really don’t count in this decision process. If the elite, who own America or 89% of it, decide and can make the ordinary Americans do as “told” once again, the standards can be changed into whatever they wish.

The elite will most likely pursue their own interests of being All American as they always have. Economy has taken a downturn and things may change in America as a response. The rich let Information Revolution do what it did for their benefit though we may think it was ours. And now, they may want things changed back to all American again even though we may know that is not good for us. Will they let us keep the new standards that maintain our new lifestyles? They ran the educational system they way they wanted so they won’t have to pay the public. Cheap and easy labor was the American way. Those standards made the elite billions every year by the way of the cheap labor. Those standards were All American and different than the rest of the world. They had the patriot seal on them and nobody dared question them. They have fallen out of favor and objective (un-American?) standards are here. They may have hurt millions but not anybody that counted. The top people were always happy and those subjective standards worked great for the elite. Will objective and impartial standards work for them?

Hospitality, food and beverage industry is big but not the only industry affected by the new changes. What if the changes stay? What will become of the American business? What if the millions who work in hospitality industry are systematically qualified and accredited in food, service, beer, spirits and wine? What will happen? The industry will an abundance of objectively qualified people and will be operating great. Will it work for the elite? Maybe but maybe not. One scenario is that too many well-trained people soon identify with each other and form a class. Soon you will have a nationwide body of several million objectively certified bartenders who know beer, wine, spirits incredibly well. Or you will have a nationwide body of several million food servers who know food, service and some beverages incredibly well. That maybe great for the public, the staff, and the industry but how about the elite? A large identifiable class of trained people will soon behave as a union does. If every customer knows that any restaurant which has certified servers or bartenders is the best place to spend your money, soon most restaurants have to hire only certified servers and bartenders or risk losing huge business. The certified staff will soon know they have power and want high wages and better benefits and so on or they won’t work for that restaurant. The whole things becomes a union practice even if not union. Can the elite know about this ahead of time? Of course. They own all the political and industry lobbies and the lobbies control all the information. That is one of their main jobs of a lobby by definition: A lobby knows the special interests of that industry better than anyone. They can tell now a trend of certifying ordinary staff OBJECTIVELY will result in big problems down the road for the rich. They will try to do with the good old All American high school system again so they have millions of no-skill servers, bartenders and so on. The businesses will train them as they wish until “bad habits” form and they have to move on. That system worked great for decades. What if they cannot do this and have to certify? The only option maybe to makeup standards designed for elite’s interests. That used to exist everywhere as All American. They will have to replace these foreign and business-unfriendly certificates and trainings with good American ones.

The good days of post-Information Revolution are drawing to a close (maybe) and the rich want to make sure they can continue to own 89% of America. Many approaches to this situation are possible. One likely approach is to bring back the All American standards in all areas. That means getting patriotic in all areas of American life. Everything and anything American is great. And don’t anyone dare think, say or do anything that does not have a huge sticker of All American. This used to be called “conformity.” The people who participated were “told” how to live and were treated as “dirt.” It does seem the American thing to do however because we are told it is again! At least, it seems this approach is taking over again. Fake American standards were once the norm under the sole elite influence. Most high schools in this country still run based on fake standards. Millions of students move up grade to grade by the teachers completely unqualified because we are told the parents would complain if failed? The fear of parents is the only reason to have a 100% dysfunctional secondary education system? It takes a bigger and more organized effort to achieve such end nationwide and it is also very beneficial for the American business to have such dysfunctional system of standards. Lousy standards make lousy Americans which is downright evil when the opposite is so closely at hand. But that works well for the elite and they are America still. Their kids go to different schools anyway. Inquiring minds should say the elite will change America back to All American, if not stopped, and that is that. People may want genuine qualifications and standards but what they get will be made by the elite. Nobody should make a mistake of misunderstanding the elite are still very powerful. They still control all industries, politics, and media. They see and hear everything. Elite will have the standards made All American.

And what about objectivity? The term does not exist in All American vocabulary. Americanism rules American way of things superior to everything including objectivity, science, religion, humanity and whatever exists. That is how America has been run always by its owners – the elite. I bet you 60% of the American population won’t even be able to make sense of what is objective or subjective. Unless the elite are not stopped, the ordinary Americans will not be an obstacle on the way back to All American. Average American has no problem being “told” whatever, as long as they get what they are to get or do not lose what they are to lose. They will go back to the “telling” days in a few months. The majority are the products of the All American high schools. They were made to be manipulated and used when the time comes. So what is the solution? You have to take the time to figure out? You are responsible for life now and in the future. You need to watch for hundreds of millions of Americans who are products of a worthless public school system. These nobodies are in danger of being classified as “dirt” again. Whatever “independent” is left of America is obligated to watch for the interests of the 95% of population who are sheep and can fall back into the old American life. I personally believe the elite are making a huge attempt to bring back their old All American system. They have been waving the flag to protect their interests for a few years and the downturn in economy has weakened the public. You are responsible for the future. You have to do your own thinking of what the elite will come up and how they will make America a monopoly for themselves AGAIN. (They will wrap it in All American flag and rhetoric to be untouchable if not stopped in time.)

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